Joe Abbott is a graphic designer based in Brighton & Hove, UK. Portfolio updates coming soon...
“Living on the Somerset Levels, I’ve been fascinated by the ever changing landscape”
📸 Photos, concept & story by myriam_photography_ on Instagram
© 2024
Mockup template by lcd2020 on Freepik.com
Winner of 2025 Graphic Design award, Strode College
I investigated & re-designed the Lidl brand, where the masterbrand’s logo has not received an update in over 50 years. It has long stood the test-of-time, but is now the right moment to update it?
I kept remnants of the German supermarket’s brand, such as it’s bombastic colour scheme and the slanting on the letter ‘i’ of the logo, but also shook up some major brand elements, like pausing the industry shift to white-washed websites.
I designed logos, apps, websites, point of sale, price labels, promos, reciepts, aisle signs - then mocked them up either digitally or in real-life scenarios.
Designed while at Strode College, Street
© 2025
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